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New Book's Recommendations for Your Best Life Are As Close As Your Kitchen Cabinet.
Slim-Fast, Lipton Tea, Bertolli, Hellmann's/Best Foods and Wish-Bone Household Brands
from Unilever are featured in Bob Greene's new "Best Life Diet" Book
January 17, 2007 /Englewood Cliffs, NJ/PRNewswire/ --
Bob Greene, exercise physiologist and trainer to Oprah Winfrey, has authored a new
lifestyle and diet book called the "Best Life Diet." Just released and already quickly
moving to the bestseller lists, the "Best Life Diet" focuses on practical ways to
make easy, healthy choices to lose weight. A broadcast of the "Oprah Winfrey Show"
devoted to the book aired on January 15th, 2007. To help consumers with these choices,
Greene partnered with Unilever and other food companies that have shown a commitment
to improving the nutritional profile and ingredients in their products.
Unilever brands, such as Slim-Fast®, Lipton®, Bertolli®, Hellmann's® and Wish-Bone®,
are featured in the book for their own particular benefits. They will bear the "Best
Life Approved" seal of approval logo and help consumers identify the products selected
by Greene that meet his criteria to provide healthy and convenient choices for consumers.
Throughout the book Unilever products are included in recipes, suggested as snacking
or hydration options, and in the case of Slim-Fast®, as a recommended menu option
to aid in weight loss.
"The primary goal of the book is to change the way people eat for life," said Greene.
"The suggestions in the book are designed to help people make healthier choices
that achieve lasting weight loss. The products in this book were selected because
they support healthier living and come from companies, such as Unilever, that advocate
a healthy lifestyle."
Slim-Fast® and the "Best Life Diet": Hunger Control Aids Weight Loss
The "Best Life Diet" encourages consumers to manage calories and learn how to better
understand and gauge hunger. Bob Greene suggests reducing calorie consumption by
using a mini meal or meal replacement shake and using snacks to accomplish this.
He recommends Slim-Fast® as a good choice. Slim-Fast® meal replacement shakes and
bars are scientifically proven to help control hunger for up to four hours. Slim-Fast®
is the number one meal replacement brand in the nation and is a proven approach
for weight loss with over 30 published clinical studies. A nutritionally-balanced
meal replacement, Slim-Fast® shakes and bars contain only 190 - 220 calories, provide
a good source of protein and are packed with vitamins and minerals.
"I believe it's important to eat fewer calories at night vs. during the day. So
for dinner, a Slim-Fast® meal replacement shake is a great way to get balanced nutrition
in only 190 calories," said Greene. "And for breakfast, a Slim-Fast® meal replacement
and fruit is a smart and simple way to jump start your metabolism in the morning.
Meal replacements provide key nutrients to start your day off right."
Hellmann's® or Best Foods® and the "Best Life Diet": "Good" Fats and Omegas
Hellmann's® Mayonnaise – known as Best Foods® West of the Rockies –
is America's favorite mayonnaise brand. Its great taste enhances the flavor of many
foods including fish, chicken, grains, vegetables and salads. It is an essential
part of a healthy diet and contains real ingredients, like eggs, oil and vinegar.
Specifically, Hellmann's® Canola Real Mayonnaise and Hellmann's® Light Mayonnaise
are both featured ingredients in "Best Life Diet" recipes. Hellmann's® Canola Real
Mayonnaise is a great-tasting way to maintain a healthy diet because it contains
a balance of the "good" fats, such as monounsaturated and polyunsaturated fats.
Additionally, Hellmann's® Canola Real Mayonnaise is trans fat free, low in saturated
fat and an excellent source of Omega 3 (ALA) and Omega 6 (LA) fatty acids. Hellmann's®
Light Mayonnaise is also a great-tasting blend of mono- and polyunsaturated fats,
is trans fat free,* and is an excellent source of Omega 3 (ALA) and Omega 6 (LA)
fatty acids. Additionally, Hellmann's® Light has 1/2 the calories and fat of regular
mayonnaise.
Unilever's Vitality Mission
Unilever's corporate mission strives to promote health and vitality by helping people
feel good, look good and get the most out of life. As part of its Nutrition Enhancement
Program, Unilever has eliminated 25,000 tons of fats, 10,000 tons of sugar, and
2,000 tons of sodium globally from products as well as launched Eat Smart/Drink
Smart on-pack labeling program in the U.S. Unilever as a company aligns with Greene's
approach to help make it easier for consumers to choose "better for you" products.
About the "Best Life Diet" and "Best Life" Seal of Approval
The "Best Life Diet," was released nationwide on December 26, 2006, as people started
to consider New Year's resolutions to lose the pounds put on during the holidays.
Greene created the Best Life Seal of Approval for foods he recommends as a way to
remain involved in guiding a person's dietary choices where many key food choices
are made -- at the grocery store. In creating the Best Life Diet, Greene was impressed
by many food companies' efforts to offer nutritious food options that address dietary
needs for weight management and health, with taste remaining a top priority. Because
he was so encouraged that many enjoyable foods are a good fit for his diet program,
he sought partnerships with food companies to help make following his weight-loss
approach uncomplicated and to demonstrate the wide array of food options. All products
carrying the Best Life seal of approval have been carefully assessed and approved
by Bob Greene and his credentialed team of nutritionists, so that consumers can
be assured that the product is one personally recommended by Bob Greene for anyone
trying to lose weight and eat healthfully while following the Best Life Diet approach.
About Unilever
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies,
aims to add vitality to life by meeting everyday needs for nutrition, hygiene and
personal care. Each day, around the world, consumers make 150 million decisions
to purchase Unilever products. The company has a portfolio of brands that make people
feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, all, Ben
& Jerry's, Bertolli, Breyer's, Caress, Country Crock, Degree, Dove, Hellmann's,
Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk
and Vaseline. All of the preceding brand names are registered trademarks of the
Unilever Group of Companies. Dedicated to serving consumers and the communities
where we live, work and play, Unilever in the United States employs approximately
15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico
– generating more than $9 billion in sales in 2005. For more information,
visit http://www.unileverusa.com/.
* Contains 10 grams of total fat and 1.5 grams of saturated fat per serving.
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