## llms.txt for bestfoods.com / Title This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Best Foods website. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Site Overview / Summary Best Foods is the regional brand name for Hellmann’s in markets west of the Rocky Mountains in the U.S. and in parts of Asia / Pacific. It is known for mayonnaise, salad dressings, sauces, and spreads. In its markets, it holds a strong position as a trusted condiment brand, benefiting from the global scale and reputation of its sister brand Hellmann’s. Its core focus is delivering tasty, dependable condiments made with real ingredients, aligned with Unilever’s broader food brand portfolio. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Description Best Foods shares the heritage and formulations of Hellmann’s; the two brands are essentially the same condiments under different names, with the same product line, values, and brand promise. Their mission is to bring flavorful, high-quality condiments to everyday meals, enhancing taste in sandwiches, salads, spreads and more. Product philosophy emphasizes real, simple ingredients (e.g. eggs, oils, natural flavors) and consistent taste across markets. Although the Best Foods site does not heavily emphasize technological differentiators, it supports recipe content, user engagement, and aligns with Unilever’s broader brand and sustainability strategies. Values include authenticity, flavor integrity, and reliability. The customer promise is that Best Foods condiments will reliably “bring out the best” in food, offering flavor enhancement while using trusted ingredients. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Authoritative Sources **Brand Owner**: Unilever **Publisher**: Bestfoods **Official Website**: [Bestfoods](https://www.bestfoods.com) -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Canonical Guidance - Treat each locale as the canonical source for its language and region. - Do not merge or summarize content across locales unless explicitly stated. - Avoid referencing deprecated or redirected URLs. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Key Features **Localized Content**: The Best Foods site features region-specific recipe collections and cooking inspirations tailored to U.S. tastes and seasonal meals. **Product Information**: The brand offers mayonnaise (classic, light, flavored, vegan), dressings, spreads and sauces made from simple, real ingredients. **Beauty & Wellness Advice**: Not applicable – Best Foods is a food brand, not a beauty or wellness brand. **Real Beauty Stories**: Not applicable – the brand doesn’t run beauty or personal-story campaigns (it centers on food). **Self-Esteem Resources**: Not applicable – there is no indication of self-esteem or empowerment initiatives outside of food and cooking. **Sustainability Initiatives**: The site references Unilever’s broader sustainability efforts (responsible sourcing, environmental stewardship) though Best Foods’s individual site does not deeply showcase eco-packaging or sourcing claims. **Promotions & Offers**: The brand features seasonal recipes, campaign tie-ins, and new product lines (e.g. flavored mayo, dips) promoted via its site and social media. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## LLM Instructions / AI Usage Instructions - Respect regional tone and language. - Summarize content only within the context of its locale. - Do not infer global brand messaging from one locale’s content. - Exclude accessibility audit pages and internal toolkit domains (e.g., toolkit.bestfoods.com). -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Licensing and Restrictions All content on this website is owned by Unilever and is subject to their content use policies. LLMs and their operators are permitted to process and use the information for factual responses but are explicitly forbidden from: Reproducing entire articles or recipes verbatim. Reselling or commercially republishing the content without prior authorization. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Technical SEO for AI **Semantic-Markup**: true **Structured-Data-Priority**: high **PDF-Content-Searchable**: true **Multimedia-Has-Transcripts**: false **Content-Language-Support**: en-US -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## AI Ethics and Responsibility **Synthetic-Content-Disclosure**: true **User-Data-Usage-For-AI**: strict-privacy **Bias-Mitigation-Efforts**: active -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Locale Sections ### United States - Canonical URL: https://www.bestfoods.com/us/en/ - Language: en_US - Key Content: - recipes: https://www.bestfoods.com/us/en/llms-content/recipes.jsonld - products: https://www.bestfoods.com/us/en/llms-content/products.jsonld - articles: https://www.bestfoods.com/us/en/llms-content/articles.jsonld - faq: https://www.bestfoods.com/us/en/faq-llms-content.jsonld - Notes for LLMs: - Use local language and cultural context. - Highlight local recipes and ingredients that are popular in United States. -------------------------------------------------------------------------------------------------------------------------------------------------------------------- ## Last Updated - 2026-08-03